ProgramPrimary audienceFirst operating goalReview depthCommercial model
Clinical PracticeLicensed or appropriately supervised practices with a defined clinical owner, an established patient relationship, and a real operational use case for diagnostics, contextual reporting, and longitudinal follow-through.A clearer results experience connected to the source recordIdentity, scope, diligence, launch evidenceContract-specific; no published percentage
Employer + Executive HealthOrganizations with a defined sponsor, eligible population, privacy counsel or benefits leadership, and a credible plan for voluntary participation, individual result access, and aggregate program operations.A premium participant experience built around individual privacyIdentity, scope, diligence, launch evidenceContract-specific; no published percentage
Strategic + EnterpriseEstablished organizations with an executive sponsor, a concrete use case, multiple operating units or a strategic distribution channel, and the capacity to complete commercial, security, privacy, and implementation diligence.One accountable implementation record across stakeholdersIdentity, scope, diligence, launch evidenceContract-specific; no published percentage
Educator + CommunityCredible educators, professional communities, event leaders, and creators with a relevant audience, a responsible content history, and the discipline to use approved claims and clear material-connection disclosures.A credible alternative to hype-driven wellness marketingIdentity, content, claims, disclosureContract-specific; no published percentage